Navigating the PPWR: Understanding EPR, Packaging Compliance, and EU Sustainability Requirements

The European Union's Packaging and Packaging Waste Regulation (PPWR) is reshaping how companies manage packaging compliance across the EU. While many organizations are already familiar with Extended Producer Responsibility (EPR) obligations, PPWR introduces new requirements around recyclability, recycled content, packaging minimization, labeling, hazardous substances, and documentation that go far beyond traditional reporting requirements. 

In this webinar, Source Intelligence experts explain how the PPWR builds upon existing packaging legislation, how it transforms EPR programs, and what businesses should be doing now to prepare for upcoming compliance deadlines. The session provides practical guidance on packaging data collection, supplier engagement, technical documentation, and compliance strategies that can help organizations navigate one of the most significant packaging regulations introduced by the European Union in decades.  

Understand how PPWR expands packaging compliance beyond EPR

This webinar explores how PPWR introduces a more detailed, harmonized, and data-driven framework for packaging compliance across the European Union. You'll learn how existing EPR obligations fit within the broader PPWR framework, which requirements remain unchanged, and what new compliance expectations organizations must address in the coming years.

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What's covered in the webinar

Packaging compliance is becoming increasingly complex as organizations face expanding sustainability requirements, evolving reporting obligations, and greater scrutiny of packaging design and material choices. This session breaks down the key PPWR requirements and explains how businesses can prepare for implementation. 

Understanding the evolution of EU packaging legislation

How the Packaging and Packaging Waste Directive (PPWD), Waste Framework Directive (WFD), and Extended Producer Responsibility programs laid the foundation for the Packaging and Packaging Waste Regulation and the EU's broader circular economy objectives. 

The role of Extended Producer Responsibility under PPWR

How EPR programs continue to serve as a critical mechanism for funding packaging waste collection and recycling, while PPWR introduces greater harmonization across EU member states and strengthens producer accountability. 

How PPWR transforms packaging compliance

Why PPWR does not replace EPR, but expands it through more detailed requirements, clearer responsibilities for economic operators, and more consistent compliance expectations across the European Union. 

Recyclability requirements and design for recycling

How Article 6 introduces mandatory recyclability requirements, future recyclability grading systems, and new expectations around packaging design, material compatibility, separability, and recycling performance. 

Minimum recycled content requirements for plastic packaging

How Article 7 establishes post-consumer recycled plastic content requirements, upcoming verification methodologies, and the importance of supplier engagement and material traceability. 

Packaging minimization and reducing unnecessary waste

How Article 10 introduces stricter packaging minimization requirements and limits excessive empty space in grouped, transport, and e-commerce packaging. 

Reusable packaging requirements

How Article 11 establishes more detailed criteria for reusable packaging systems, including future requirements related to reuse cycles, performance tracking, and packaging durability. 

Harmonized packaging labeling requirements

How PPWR aims to simplify packaging labeling across Europe through standardized consumer-facing labels that improve waste sorting and reduce country-specific complexity. 

Building a packaging compliance strategy with Source Intelligence

How organizations can centralize packaging, supplier, and product data to support EPR reporting, packaging compliance assessments, supplier engagement, and future PPWR obligations.

Why watch the full webinar?

For many organizations, packaging compliance has historically focused on EPR reporting and fee management. PPWR significantly expands those responsibilities by introducing new requirements tied to packaging design, recyclability, recycled content, labeling, chemical restrictions, and technical documentation. 

You'll come away better equipped to: 

• Understand the relationship between PPWR and EPR  
• Evaluate packaging materials against future design-for-recycling criteria  
• Assess recycled content requirements for plastic packaging  
• Review packaging portfolios for minimization opportunities  
• Prepare for future harmonized labeling requirements  
• Address PFAS restrictions in food-contact packaging  
• Improve supplier engagement and packaging data collection  
• Build technical documentation needed to support compliance claims  
• Understand declaration of conformity requirements  
• Develop a long-term strategy for packaging compliance across the EU 

Meet the speakers

Shauuna Hooper – Sustainability Consultant, Source Intelligence 

Shauuna is a sustainability consultant at Source Intelligence specializing in extended producer responsibility and packaging compliance. With more than five years of experience helping manufacturers navigate global sustainability requirements, she works closely with organizations to develop practical compliance strategies and prepare for emerging packaging regulations. Her expertise includes EPR program management, packaging legislation, regulatory reporting, and sustainability program implementation. 

Shyaun Yazdani – Enterprise Account Executive, Source Intelligence

Shyaun has spent more than six years helping manufacturers across multiple industries implement compliance programs. His experience spans product compliance, extended producer responsibility, responsible sourcing, and supply chain transparency initiatives, helping organizations address evolving regulatory requirements and improve compliance readiness. 

Watch the webinar to learn how the PPWR is transforming packaging compliance across the European Union.