--- title: Newell Brands Conflict Minerals Reporting Success Story description: Learn how Newell Brands has reduced costs and increased supplier response rates in our conflict minerals reporting case study. image: https://blog.sourceintelligence.com/hubfs/Newell%20Brands%20Case%20Study%20Hero.png --- ![shape background](https://blog.sourceintelligence.com/hubfs/raw_assets/public/Sourceintelligence_April2024/images/headertop.png) [ChainPoint and Compliance Map are now part of Source Intelligence](https://blog.sourceintelligence.com/tag/news) - [Source Academy](https://academy.sourceintelligence.com/?_gl=1*1gjeg4j*_ga*MTEwNzA5MDU1MS4xNzEzMzI4MDE3*_ga_X53KHMS0FW*MTcxMzMyODAxNy4xLjEuMTcxMzMzMzAyMS40OC4wLjA.) - [Careers](https://www.sourceintelligence.com/careers) - [Events](https://www.sourceintelligence.com/events) - [Contact](https://www.sourceintelligence.com/contact) - Log in - [Source Intelligence login](https://app.sourceintelligence.com/portico/?_gl=1*1obc0zd*_ga*MTEwNzA5MDU1MS4xNzEzMzI4MDE3*_ga_X53KHMS0FW*MTcxMzMyODAxNy4xLjEuMTcxMzMzMzAyMS40OC4wLjA.#/) - 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[Medical Devices](https://www.sourceintelligence.com/medical-device-manufacturing) - [Retail & Consumer Packaged Goods](https://www.sourceintelligence.com/retail-consumer-packaged-goods) - [Standards & Sector Initiatives](https://www.sourceintelligence.com/chainpoint-solutions) - [Resource center](https://blog.sourceintelligence.com) - [Careers](https://www.sourceintelligence.com/careers) - [Contact](https://www.sourceintelligence.com/contact) - [Source Academy](https://academy.sourceintelligence.com) - Log in - [Source Intelligence login](https://app.sourceintelligence.com/portico) - [Q-STAR login](https://qstar.qtec.us/Login/UserLogin.aspx) - [CMM login](https://profile.totalpartsplus.com/#/login) - [Parts Plus login](https://www.totalpartsplus.com/pp/login.asp) [Schedule a demo](https://www.sourceintelligence.com/schedule-a-demo) ![](https://blog.sourceintelligence.com/hubfs/Newell%20Brands%20Case%20Study%20Hero.png) # Newell Brands Conflict Minerals Reporting Success Story Published by [Source Intelligence](https://blog.sourceintelligence.com/author/source-intelligence) on February 23, 2023 at 12:25 PM ### A robust system to manage conflict minerals reporting  Newell Brands is a trusted leader in consumer goods comprised of more than 100 recognizable brands such as Rubbermaid®, Crock-Pot®, Sharpie®, and Coleman®.  As a company focused on ESG initiatives, they needed a robust system to manage conflict minerals reporting. Before teaming up with Source Intelligence, Newell used in-house processes to manage the complex reporting requirements. They experienced low supplier response rates, and the initiative took time away from internal resources to perform their core responsibilities.  ### A partner for conflict minerals reporting  Director of Global Regulatory Compliance, Chris Sutton, knew that he needed to find a company that could act as a partner in their compliance efforts.  Newell Brands came to Source Intelligence to automate supplier outreach and increase response rates. They were looking for a turn-key platform with a user-friendly interface. With a significant community of international suppliers, they also needed accurately translated supplier communications. To increase supplier response rates, they needed more frequent outreach and multiple communication paths for suppliers.   ### Conflict minerals program success Since Newell Brands’ partnership with Source Intelligence, they have reduced their conflict mineral reporting costs by 50 percent. Supplier response rates have increased by 20-25%, and responses from international suppliers have become more frequent thanks to properly translated communications and multiple paths for communication. Sutton and his team can now confidently provide the corporate team with information to report to the SEC.  ![Screen Shot 2023-02-22 at 5.12.23 PM](https://blog.sourceintelligence.com/hs-fs/hubfs/Screen%20Shot%202023-02-22%20at%205.12.23%20PM.png?width=433&height=288&name=Screen%20Shot%202023-02-22%20at%205.12.23%20PM.png) [![Download case study](https://no-cache.hubspot.com/cta/default/3926079/2f170f4f-ef82-40e6-a5c7-8a1394d70770.png)](https://cta-redirect.hubspot.com/cta/redirect/3926079/2f170f4f-ef82-40e6-a5c7-8a1394d70770) > *“Newell Brands and Source Intelligence have built a strong partnership over the last few years based on trust and a drive for excellence. Sources’ staff have always been friendly, responsive, and flexible and we are looking forward to continuing this relationship.”* > > *- Chris Sutton, Director of Global Regulatory Compliance*   ### Simplify conflict minerals reporting with Source Intelligence  Meeting [conflict minerals regulations](https://www.sourceintelligence.com/solution/conflict-minerals) can be complex—especially when supplier data is incomplete, manual processes are time-consuming, and compliance risks are growing. Many companies find it difficult to manage supplier outreach, collect consistent data, and produce audit-ready reports without draining internal resources.    Source Intelligence’s Minerals Reporting and Due Diligence solution streamlines conflict minerals compliance through automation and expert-driven workflows. Our platform collects and validates Conflict Minerals Reporting Templates ([CMRTs](https://blog.sourceintelligence.com/what-is-the-conflict-minerals-reporting-template)), Extended Minerals Reporting Templates ([EMRTs](https://blog.sourceintelligence.com/what-extended-minerals-reporting-template)), and Additional Minerals Reporting Templates ([AMRTs](https://blog.sourceintelligence.com/what-is-the-additional-minerals-reporting-template-amrt)), consolidating data into a single, comprehensive system for easy analysis and reporting.  By increasing efficiency and reducing manual effort, our solution helps companies simplify compliance, minimize risk, and stay ahead of regulatory expectations. Schedule a demo to see how we can support your responsible sourcing goals.  [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3926079/interactive-160789622674.png)](https://blog.sourceintelligence.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKbhISW2EwEu6mQmOhnw6NM1alCGoEwIre1%2BleKCS5COdwR7dTwindhezW4YDJwuHvFtn0m0ozrQ62HrdvNOnue%2Fz6RbQnxIYeO69q7J51fVaZZlzIpSDnEbEyIXXRxgCZPnrJ1ugnj6avC1jvR1JmHzd3l74YlhRt6oEW7VK%2Fha9T667oK4kqdraEIxi66LKMvYJdy&webInteractiveContentId=160789622674&portalId=3926079) ### About the author #### Source Intelligence ![Source Intelligence](https://blog.sourceintelligence.com/hs-fs/hubfs/Icon_Logo%20(1).png?width=165&height=182&name=Icon_Logo%20(1).png) [Source Intelligence](https://www.linkedin.com/company/source-intelligence) is a leading provider of supply chain compliance software. It helps global manufacturers manage product compliance, responsible sourcing, and risk across complex supply chains. Its AI-powered, configurable SaaS platform connects supplier, product, and regulatory data to identify risk at the product, component, and material level. This delivers precise, defensible insights that support faster, more confident compliance decisions.   --- Tags: [Case Studies](https://blog.sourceintelligence.com/tag/case-studies) [Back to Blog](https://blog.sourceintelligence.com) ## Related Articles ## [What is the Additional Minerals Reporting Template (AMRT)?](https://blog.sourceintelligence.com/what-is-the-additional-minerals-reporting-template-amrt) The Additional Minerals Reporting Template (AMRT), previously known as the Pilot Reporting Template... [Read More](https://blog.sourceintelligence.com/what-is-the-additional-minerals-reporting-template-amrt) ## [What is Conflict Minerals Compliance?](https://blog.sourceintelligence.com/what-conflict-minerals-compliance) Conflict minerals compliance is the process of conducting mandatory due diligence to identify the... [Read More](https://blog.sourceintelligence.com/what-conflict-minerals-compliance) ## [What are the EU Conflict Minerals Regulation Compliance Requirements?](https://blog.sourceintelligence.com/eu-conflict-minerals-regulation-compliance-requirements) The European Union Conflict Minerals Regulation (EU) 2017/821 aims to dissuade the illegal... 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